BNY Mellon
Content hub
Content hub
bnymellonbrilliant.com
Content hub for BNY Melon’s sponsorship of the 2015 Boat Races.
For the 2015 Oxford and Cambridge University boat races, sponsors BNY Mellon required a way to tie in their business achievements with sporting achievements. The word Brilliant was used as a descriptor which could be then pre-fixed with categories on a content hub. This way, users could recognise and make connections between brilliance in sport and BNY Mellon’s business insights.
