Pictet Asset Management required a brochure to explain the many different global financial themes, ‘megatrends’, that inform their thematic investment strategies. This resulted in 60 pages of data visualisations and informative long copy, which was fascinating to work on and learn about. It was also wonderful to create a physical item such as a this, showing the impact printed items still have. In fact this brochure was awarded a gold award – the highest accolade – at the Midas Awards 2016.
