A few months before the US election I created a poster that highlighted a simple message to US voters within Donald Trump’s name – DON’T.
It got posted on the website of AML where I work and things started to happen.
It appeared on the Poke’s website (initially attributed to the Economist), then it went global on Twitter and Facebook.
Next up it was the lead story in AdWeek.
Then it was named as one of the ads of the year at DigiDay.
At AML where I work, we created a campaign based on this poster for the run-up to our election. Further social media and video, real-world digital posters and of course, obligatory Trump-style campaign hats.
Then he won.
However, the poster and subsequent campaign, helped AML to win the Oystercatchers Club Award for Best Agency Marketing,
In fact, it was deemed to be such a clear strong simple message, that unlike other categories, no runners up were awarded.
However, some of the nicest words I received were in an email from advertising legend Gorge Lois.
“It’s a terrific poster with a surprising, sensational message.”
High praise indeed!