…ancient signage beneath a hobbit

As soho gets further de-soho’d, its been interesting to see whats popped up in the interim between old shops closing and new chains arriving. In Wardour Street, the old Hobbit newsagents closed roughly at the same time that the film series ended. Sad to see this old signage go.


That has all pretty much gone now, however for a very limited time, this fantastic old bit of ephemera has been revealed while the shop-front gets rebuilt.


It looks like a happy accident that resembles an old cubist collage – a fascinating time capsule from a different era.

While on the subject of signage, further down the road, bookshop Foyles has moved a few doors down, leaving temporarily empty premises. I love what someone has done with the old signage though.


Wonderful stuff!